Money could soon be flowing from labels back into Spotify Technology SA’s coffers, thanks to a new deal struck with the world’s largest record company.
Spotify reached a new licensing agreement with Vivendi SA’s Universal Music Group that secures its massive catalog for streaming and signs the label giant on to Spotify’s “two-sided marketplace”—a strategy executives have talked about since before the company went public two years ago but has met with skepticism as it involves music companies potentially paying for marketing,...
The Link LonkJuly 22, 2020 at 06:00PM
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Spotify Strikes New Licensing Deal With Universal Music Group - The Wall Street Journal
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