If there is one trait that would link a TikTok acquisition with the other big deals Microsoft Corp. Chief Executive Satya Nadella has done, it is his willingness to pay big bucks to expand the software giant’s universe of users.
Getting new users is one thing, linking them into a cohesive business strategy is another. As Microsoft negotiates with TikTok’s Chinese parent over a possible deal to buy the app’s operations in the U.S. and a few other countries, Mr. Nadella and his lieutenants also must plan how to leverage the...
The Link LonkAugust 04, 2020 at 05:48AM
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With Potential TikTok Deal, Microsoft CEO Satya Nadella Looks to Expand Audience - The Wall Street Journal
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